We were hired by Moore and Scarry Advertising firm out of Fort Myers Florida to videotape their Crown Dealer client. The name of this campaign is “A Better Way." Instead of the typical car commercials with a price caption on it, this project is more of a laid back signature commercial branding this group of dealers.
We travelled down to St. Petersburg and Fort Myer Florida to film this commercial and also in Dublin, Ohio.
The rain scene with the couple and umbrella was actually an overcast day. We had to create rain using garden hose. We also added more rain and even clouds to the sky with After Effects to give it more of a dramatic appearance. All in all, we had a blast filming this commercial!